Retail Trends: Tightly planned to single brand
Sectors
Re-livery delivery, guaranteed
Mace Retail are masters of the rebrand rollout. We thrive on change and on the challenge of bringing clarity, order and value to potentially overwhelming projects, even as they evolve. When Santander took over Abbey, for example, we managed the rebranding of the entire UK-wide branch network to the most exacting deadlines and quality standards, delivering all branches on time, which totalled over 700 across a 3 year planned programme.
An eye for retail
On a major rebrand, costs and programmes can quickly run out of control if expert oversight is lacking. Our experience and expertise covers every stage and skill in the construction process, and is delivered by a network of specialists operating on your doorstep, from more than 200 points across the country. It gives us the level of control that saw us rebrand the Portman Building Society branch network following its merger with the Nationwide in six weeks, and 10% under budget.
Suppliers synchronised
We don't just manage rebranding projects. We drive them forward, challenge their conventions, and always stand up for what's best for our clients. We leave no stone unturned in making sure you get full value for money, on time. Managing the performance of suppliers is crucial. On the Santander/Abbey programme, for example, we built partnerships with Abbey's established contractors through workshops, review meeting and teambuilding events, and introduced them to our ‘right first time' policy. Almost half of the first wave of stores were delivered without a single snagging item.
Talk to us now to discuss your rebrand project or programme:
Matthew Turner, Director
matthew.turner@macegroup.com
+44 (0)7881 504 230


